China is a diverse and heterogeneous country comprising many different regions that often have their very own local cultures, customs and dialects. Thus, not only is it difficult but perhaps even inappropriate to speak of just ‘one’ China. These differences in culture and customs are partially due to the different ethnic influences and the diverse religious and philosophical movements that have occurred over time.

This article aims to provide a more nuanced picture of the Chinese culture today. Over several sections Confucianism and its prevalence in Chinese society today, and its applicability regarding a development of a specifically Chinese corporate ethics and leadership strategy are discussed. This theoretical background is then complemented with insights into the business reality in China.

Chapter available via Palgrave MacMillan/Springer